Too Much Demand for Business?

     The purpose of business is to make a profit and create a demand for your product. Once the currency is met at its equilibrium point, the objective is to keep it balanced so there will not be an overload of either side.

    What if there is too much demand for supply to keep up, not for just business, but its suppliers and manufacturers as well? At that point, the business would be out of its control of producing. If there is such a strong never-ending push for demand, the logical choice would be to raise prices until you can catch up on supplies; however, a seemingly eternal push for demand and the production of supplies does not account for a growing population, especially when it is rumored that we globally have an over-population issue. It becomes worse when it is reported by numerous sources that the world is running out of resources and raw materials, forcing use to invest even more in sustainability.

    Example, companies such as Nike and Apple have extreme demand for their products. That pressures, or should I say, aspire, these companies to deplete more of the world's resources in exchange for max dollars. What happens when their supply chain is weakened due to lack of raw materials? Look how customers reacted in 2019 when Popeyes had trouble keeping up with demand, leading to many stores running out of chicken. Hundreds of customers forgot how to act like humans, acting foolish over a piece of chicken, that same piece of chicken you can get from other restaurants and the grocery store, placed between two pieces of bread. Is it logical to say that the same reaction would happen when Nike and/or Apple when they start running out of materials? 

    I walked into Nike stores and I see lines wrapped around the store, going outside the store to a block down. During the height of COVID, when the United States released us from lockdown (earlier compared to other countries such as Italy), practicing social distancing (some of us), I went to the mall and I saw this line so long that it took up half the entire plaza, and those people were waiting to get into a clothing store. I was thinking, "What makes people so willing to wait in a line for something you can get anywhere else?". No, I did not ask them. Why bother asking them? These are the same people that say "I don't got time for this." or "I don't got time for that.", but you see them in these long, ridiculous, pointless lines, waiting hours for what? A chicken sandwich? A hoodie? A pair of pants? Shoes? A phone? A computer? Then there are other people wanting to join the long line because they want to be part of something. Should there be a limit to those levels of high demand?

    At some point, this extreme high demand has to end. There is no such thing as 'eternal demand', and there will never be. There is such thing as 'biological demand' for food, water, and shelter in which is an absolute need for survival. There is such thing as 'medical demand' for prescribed pharmaceuticals and medication. Nothing lasts forever, that includes planets, stars, suns, moons, and solar systems. Have you ever seen an infinite amount of products from ANY company throughout your lifetime, NOT when it SEEMS like an infinite amount, but an ACTUAL infinite amount of products?

    What about the CEOs and owners that recognize this as a potential issue? Are they picking two sides: (1) Protect the business, destroy the planet (2) Protect the planet, destroy the business? Regardless, this is a decision of morals and ethics rather than logic. As an owner of a company that is extremely high in demand, morally, ethically, based of off those two decisions, who are you?